Soak It Up is a brand extension concept of Teavana’s teas. This offering looks to target younger whole-leaf tea drinkers that enjoy sharing their tea moments on Instagram.
Playful wording and customer-submitted imagery reflect the spirit of a new generation more deeply involved with the brands they love.
Selected Works
Soak it up, Loose Leaf Tea SetPackaging Design
Freshly Squeezed MusicFestBranding
Härkomst Natural Skin CarePackaging Design
Starbucks Global Social Responsibility ReportLayout Design
Little Wonders Retail StoreBranding
Cycle Via - Bike Rental ServiceBranding
Design Now: April GreimanMotion Graphics